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Pocketnest CEO and founder Jessica Willis shares key industry insights
The 11th annual Detroit Homecoming at the iconic Michigan Central brought together a diverse group of Detroit expats and innovators. Among the distinguished speakers were Blackrock CEO Bill Emerson, City of Detroit Mayor Mike Duggan, and—you guessed it—Pocketnest founder and CEO Jessica Willis, recently voted one of the top female founders to know.
The Pocketnest Vision for Financial Wellness
Willis took the stage to discuss how Pocketnest is revolutionizing personal finance, making financial wellness more attainable to the masses, and helping financial institutions reach and engage younger audiences—while scaling their businesses.
Engaging the Next-Gen
We believe financial wellness should be accessible to all, particularly millennials and Gen Z, many of whom are buried in student loan debt and have little cash socked away in savings. Using fintech like Pocketnest helps financial institutions reach and engage these elusive, digitally-centered generations.
Innovation at Our Core: Introducing Generative AI
Pocketnest is innovative at its core. The fintech’s latest innovation, Birdie generative AI, propels its mission to bridge the gap between financial institutions and the next-gen.
Built on Pocketnest's foundation of behavioral science and advanced AI, Birdie provides instant, tailored financial guidance by integrating users' linked bank accounts, financial data, behavioral tendencies, and preferences. Users can simply type prompts like "How much should I save for retirement?" to receive customized education that aligns with their unique financial situations, personal banking and investment accounts, and goals.
With the introduction of Birdie, Pocketnest continues to pioneer the future of financial services, making financial planning accessible, engaging, and almost addictive for the digital generation.
Looking Ahead
A Detroit-based company, Pocketnest contributes to the city's growing reputation as a fintech hub.
We’re grateful we get to play a crucial role in shaping our city's future. Events like Detroit Homecoming serve as catalysts for further growth, investment, and collaboration in the Motor City.
Cheers to all we do, together, as we march toward next year’s homecoming!