Top Female Founder to Know

Purpose Jobs shortlists Pocketnest Founder and CEO, Jessica Willis

Pocketnest founder and CEO, Jessica Willis, once again nabs a top spot in Purpose Jobs' "Michigan's Female Founders To Know" list for 2024.

This recognition highlights Jessica's continued impact and innovation in the fintech industry. As a Certified Financial Planner (CFP®) and Certified Private Wealth Advisor (CPWA®), combined with her ~25-year career in investment and finance helps propel  her innovative approach to financial wellness.

As the driving force behind Pocketnest, Jessica is revolutionizing the approach to financial wellness, making it accessible and engaging for the next generation. Her vision of creating a comprehensive, user-friendly financial planning tool resonates with users and industry leaders alike, as seen in Filene’s latest case study. From impressive user adoption to substantial cross-sell opportunities, Pocketnest is making waves in the fintech industry. 

Jessica's achievements go beyond creating an innovative product. Her leadership style, which emphasizes inclusivity and continuous learning, fosters a dynamic and forward-thinking culture at Pocketnest. This approach drives the company's growth, while scooping up business growth accolades from major players in the finance industry and culture awards left and right, including being named a finalist in the Wells Fargo Innovation Challenge, receiving recognition alongside finance giants Capital One and Visa in FastCo's Innovation by Design Award, being named as one of Corporate Insight’s Top Fintechs, starring in Filene’s case study, and of course being named best place to work with the best culture. 

Under Jessica's guidance, Pocketnest has continued to make waves in fintech by launching Pocketnest’s latest groundbreaking innovation, Birdie, a generative AI designed to transform how financial institutions engage with Millennial and Gen X communities. Birdie represents a significant leap forward in Pocketnest's mission to empower financial institutions with cutting-edge technology that guides digitally-native communities toward financial independence through personalized guidance.

As we celebrate this recognition, we're reminded of the importance of diverse leadership in the tech and finance sectors. Jessica's success story serves as an inspiration for aspiring entrepreneurs, particularly women, in these traditionally male-dominated fields.

We're proud of Jessica's continued recognition and excited for what the future holds for Pocketnest under her visionary leadership. Here's to breaking more barriers and making financial wellness accessible to all!